STRUCTURE AND TIMINGS
This simulation takes four hours and can be staged over a single day or over two days. Our open events run over a Thursday and Friday morning, between 10.00 and 12.00 EST (9.00 and 11.00 CST).
THURSDAY
10.00 to 10.30 (all EST)
10.30 to 11.00
11.00 to 11.35
11.35 to 12.00
FRIDAY
10.00 to 10.05
10.05 to 10.30
10.30 to 10.50
10.50 to 11.15
11.15 to 11.30
11.30 to 12.00
Facilitator introduces the simulation.
Teams meet in their virtual breakout rooms, study the scenario, agree their market positioning and decide on their decisions for the Fall Quarter.
Facilitator introduces the accounts, market reports and competitor analysis by reference to one of the 'autopilot' pubs - The Silver Bullet.
Teams receive their first set of accounts and reports, return to their breakout rooms and decide on their decisions for the Winter Quarter.
Facilitator updates the group on the decisions made by the pubs in the Winter Quarter.
Facilitator explains the four "mini-contests" that determine the pubs' overall profit performance and uses The Silver Bullet to demonstrate how these four areas interact.
Teams meet in their virtual breakout rooms, review their own performance in the Winter and decide on their decisions for the Spring Quarter.
Facilitator explains how the pubs' decisions flow into their financial performance and updates the group on the decisions made in the Spring Quarter.
Teams return to their virtual breakout rooms, review their Spring results and decide on their decisions for the Summer Quarter.
Facilitator talks with each term in turn, reviewing their key decisions, drawing out the commercial learning points and revealing the final results.
